NOANSWERS

As I was telling Ismael the other day, I really think the slogan "NOBAMA" is pretty much the quintessence of the McCain campaign, and a good indication of why he will and should lose the election. I've been following the election pretty closely, from the primaries to the conventions to the final weeks. I've seen countless advertisements, read hundreds of articles and polls, and watched all the debates (except the VP debate, since only one side chose to engage in actual debate). Having witnessed all of this, "NOBAMA" is the best that McCain can come up with to answer the question of why he should be president. And I think that's pretty sad.

Some amount of negative campaigning is always to be expected at this level. Some of the attacks are bound to be nasty and personal. The campaigns, and the candidates in particular, can't always be held at fault for the things that get said. But to a greater extent, campaigns should be about why one candidate should be elected, and not why the other candidate shouldn't. Before you can start tearing down your opponent, you need a clear, resounding answer to why you should be president. McCain started that way, touting his experience, and rightfully so. The man has undeniably impressive credentials.

But as soon as Obama began his meteoric rise on the winds of "Change," suddenly McCain co-opted the theme, and proclaimed himself the candidate of change. Okay, that's a little murkier, considering McCain largely supports the same agenda as Bush did. But McCain does have some notable policy differences from Bush the Lesser, so voters could let that one slide. The title of "Maverick" was well-earned over McCain's many years in public service, so I was willing to cut him a little slack on that, despite his recent forays into far-right rather than center-right. The man's got to appeal to his base, so some of that was to be expected.

And at first glance, the selection of Palin as his running mate seemed to bolster that idea pretty handily. If there is one thing she's accomplished in her short career in public service (there is -- I've counted. Exactly one thing, in fact...), then it's bucking the establishment. Of course, calling them "The Original Mavericks" was a pretty ridiculous stretch, considering Maverick from Top Gun was around a hell of a lot longer than Palin, but whatever. All in all, McCain made a pretty successful attempt at taking the change mantle from his opponent.

Then reality set in. Palin proved to be grossly underqualified. McCain's (new) true colors began to bleed through, particularly in the debates. While Obama began to convince independants that he had the chops and the knowledge necessary to be commander-in-chief, McCain did little to distinguish himself from Bush. Truth be told, other than McCain's respect for the constitution, there weren't many.

And over the past month, the campaign has shifted toward a ratification of Obama rather than a choice between two equally adept candidates. The question has become whether Obama is ready rather than who would make a better president. And since Obama's performance has been uniformly steady if not spectacular, McCain can't win like that.

Since he can't rise above Obama, he's got to try to tear him down with fear tactics. Ooh look - he's got questionable associations. He knows a guy who was a domestic terrorist thirty years ago. He must be a terrorist too. He went to a church where the pastor recently made some pretty incendiary anti-America remarks. He must feel the same way. His middle name is "Hussein," just like that dictator from Iraq. He must be a Muslim extremist.

Or the McCain supporters will just ridicule Obama's accomplishments. The mocking comments by Guliani and Palin regarding Obama's past as a community organizer were breathtakingly disrespectful, not just to Obama but to the thousands and thousands of Americans who hold similar positions and try to make positive differences in their communities. It's a sad day when major political candidates go on national TV and mock the public service efforts of their opponents. Notice that after Palin's blithely idiotic remarks, you didn't see anyone close to Biden or Obama getting up and mocking Palin for being mayor of a town of 8 people and governer of a state with 12 people. The comedy shows in the tank for Obama may have done that, but certainly not the candidate or any public servants that support him.

So when I'm driving around and see signs that say "NOBAMA," I'm both saddened at what the McCain campaign has devolved into, and heartened by the fact that none of these attacks are working. And well they shouldn't. McCain's campaign has effectively limited him to being the "not Obama" candidate. That's a bit like being "anyone but Bush," a phrase I heard a lot from democrats during the 2004 campaign. Unfortunately for McCain, that strategy doesn't work when your opponent is actually popular, much less wildly popular as Obama has become.

So go on, keep telling us about how you're not Obama. That just underscores why most of the country won't be voting for you.